December 21, 2020

A fresh look & new plans for the website


What a year it has been! For all of us I'm sure. While I have been busy in my Etsy shops and on my other online store platforms, I have been neglecting this website/blog pretty much all through 2020. Well, there are only so many hours in a day, and after almost 7 years in business now, I'm still a one-woman-company. So please forgive me for not showing up at this corner of the web over the last 12 months.

With a new year at our doorstep, with lots of Covid trouble I'm sure, I was in the mood for something positive. Something new to start on, to keep my spirits uplifted. So over the last few days I've been working behind the scenes to change the appearance of the website and work on plans for an integrated webshop on this site. The new layout is now active on the website and I will go into more details about the integrated webshop in a minute.


But first I would like to give you all the name of the Etsy shop from which I purchased this beautiful Blogger template to give my site a fresh, new look. I used to sell Blogger templates myself a couple of years ago, but since it requires constant monitoring of changes made by Google and social media platforms I let go of it. I found more pleasure in other forms of design. So I decided to purchase a new template from another designer. I bought this template from KateNDesigns on Etsy. The theme I selected is called Mabel and it was pretty easy to install. So if you are looking for a new template yourself, definitely check out her designs.

Over the last few years I have also been going back and forth over the idea of integrating my own webshop on this website/blog. So far I have been selling on Etsy, Creative Market and multiple other platforms, but the idea to grow my business with my own shop, that is not run on a selling platform that takes lots of commission fees, was always in the back of my mind. There are plenty of e-commerce platforms that offer you the option to start your own webshop. Some examples are Shopify, Sellfy, and even the website/blog platform Squarespace has beautiful e-commerce designs and plans. But opening a webshop with one of these platforms would mean that I would have my webshop outside of the website/blog. And it would be better to find a way to integrate a shop on this site, since I already have incoming traffic to this site.

My search came to an end when I got the question from a friend if I could help her integrate a webshop on her already existing website, and she had found a company that offers that option. I had never heard of it before but Ecwid seems to be the solution I have been looking for. You create a webshop with them and then integrate it on an already existing website. They have all kinds of payment options for customers, even a payment option specific for Dutch customers (which I often missed with the other e-commerce platforms). So I am going to give it a try in 2021 and see if it has potential. January I will probably be working on uploading all my products (with around 500 products that will take time) and once it is all set up I will integrate it here on The Dutch Lady Designs.

Of course I will still keep all my other selling venues, the integrated shop will be an expansion rather than a replacement. Here's to new beginnings!

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