November 9, 2015

Place your post title before your blog title - SEO Tutorial

how to put the post title in front of the blog title

SEO or Search Engine Optimization is a field in which I still have a lot to learn myself. I am currently spending some of my time diving into it in order to get my own blog more visible in search engines, but also to advise my clients better on this subject. But let's be honest, that whole technical language can be quite overwhelming, so I like to start small. And in this post I want to highlight a little tweak that you can easily do yourself to make your Blogger blog (or any other blog) a little more visible in search engines!

WHAT BLOGGER DOES AUTOMATICALLY WITH POST TITLES

Maybe you have noticed it when searching for something in Google, but search results can be displayed two ways: with the blog post title behind the website title or with the blog post title in front of the website title. To make it a little more clear what I mean I will show you an example.

I googled 'how to make caramel' and found these two examples below:

how to put your blog title before your blog title for better seo

Notice that The Pioneer Woman (which is one yummy site by the way) displays the post title in front of her website title. The one below (Dulce Delight), displays the website title in front of the post title.

When you click through to these articles you will notice that on the tab of the Pioneer Woman the title is displayed in front of the website name again. With Dulce Delight it's the other way around.

how to put your blog title before your blog title for better seo
how to put your blog title before your blog title for better seo

So what? you might think. Well, it appears that your Search Engine results are a little better when you display the post title in front of your website name. And while Blogger is a great platform they still haven't integrated this in the Blogger templates. So you need to take some action yourself!

HOW TO PUT YOUR POST TITLE IN FRONT OF YOUR WEBSITE NAME

When I read about this issue I immediately changed it for my own website and also for all the templates I sell through my Etsy shop. So if you purchase one of them it will be installed with the post title showing up in front of your website name in search engines.

But while I love to install one of my designs on your Blogger blog, you don't have to get a new design to make this work. You can do it yourself and it's not that difficult. First, we have to dive into the coding of your blog template and this is how you get there:

• Go to your Blogger Dashboard
• Select the 'template' option on the left side
• Now select the 'Edit HTML' option

how to put your blog title before your blog title for better seo

You are now in the coding part of your blog and this might seem very overwhelming. But don't worry, you can do this!

We will have to search for a piece of coding that has to be replaced by a new piece of coding. The piece of coding we want to replace looks like this:

<title><data:blog.pageTitle/></title> 

In the example above the coding is on one line, but it can also be on three separate lines like this:

<title>
<data:blog.pageTitle/>
</title>

To prevent you from searching for hours in the coding you can press the following key combination: CTRL - F. This will make a search bar pop up in the coding screen. Now copy this part of coding: <data:blog.pageTitle/> and paste it in the search bar. Then press enter.

The search order will now search for this piece of coding and when it finds it, it will make it yellow, see the image below.

how to put your blog title before your blog title for better seo

Now that you have found that piece of coding, select the full code from <title> to </title> and the text in between. 

how to put your blog title before your blog title for better seo

Delete that piece of coding and replace it by this piece of coding:

<title><data:blog.pageName/> | <data:blog.title/></title>

how to put your blog title before your blog title for better seo

Then save the template. Now go view your blog! You will notice that if you look at your blog's homepage the tab will show a "|" in front of the website title, and when you view an actual post page the tab will show the post title in front of the website title.

how to put your blog title before your blog title for better seo

You have just amped up your blog's SEO! Okay, it will probably not give you hundreds of new readers overnight, but personally I have seen a little growth in page views in the weeks after I changed the coding on my own blog. And all small things add up!


Share if you like:

No comments

Post a Comment

© The Dutch Lady Designs | All rights reserved.
Blogger Theme Created by pipdig