October 12, 2015

A new look & rebrand

Hi dear readers! I am so excited to present you the new look and logo for The Dutch Lady Designs! I've put many, many hours into thinking about it and eventually creating it. Sometimes it's just time for a brand and website to take it one step further and invest in a more professional look that still reflects the personality of the company and the person behind it.


I recently started working with a two fully new template frameworks for Blogger (one can be seen on the Captured Moments demo site and the other on the Ashley Jones demo site). These template frames are very versatile and contemporary. They are mobile responsive and very SEO (Search Engine Optimized) friendly. I have been wanting to upgrade to a new framework for my blog designs since the beginning of this year to be of better service to my clients. So from now on, all new Premade Blogger Designs and Custom Blogger Designs will be made on one of these two new template frames.

Of course with the new frames I had to test them out first. And what better way to do that than on my own website. So I created a new look that totally suits me, built on one of the new template frameworks.


I also (finally) created a real logo for The Dutch Lady Designs. I recently met up with my best friend who studied and worked in the field of marketing for a long time. Marketing is not my forte to be honest. It is not a talent I was born with so to speak ;-) But my friend had great advice and one of the things she asked almost immediately was: why the hell don't you have a real logo, you idiot!? I guess it's a bit like the handyman that fixes up all the houses in the neighbourhood while living in a old barrack himself ;-) But she had a very big point.

So I started thinking about a logo. And although I am not a marketing talent I know that a logo should really represent the personality of the company and the people behind it. For me this means that I wanted a clean logo but with an edgy twist. I personally don't like too much decoration so I decided to only use lettering in my logo and to express myself and my business through the lettering style. The words 'Dutch Lady' are written in the Playfair Display font. I love this font because it is clean, but not too modern. It almost fits with anything and it is easy to read. The other font I used is a design font I purchased on Creative Market and it is called Hollyhock. I fell in love with it immediately when I first saw it. It is not too feminine or curly, not too messy, but it still has that artistic bohemian and handmade feeling that I wanted to incorporate in my logo.


With a restyling of my website and brand I decided to start offering logo & branding design for bloggers and small business owners again. I have done that in the past, but due to a lack of time I had to put it aside for a while. With all my ducks in a row again I figured it was time for new services and products aimed at business branding. And of course there is the opportunity to hire me to work on a custom made printable design (think wedding invitations, birth announcements etc.).

Another thing that is new is the option to collaborate with me. To grow my platform, share my knowledge, and most of all, learn from the knowledge of other bloggers and creatives, I am offering the option of back & forth guest posting. This basically means that you can write a guest post on my website, while I write one on yours. If this sounds like music to your ears, please visit the collaboration page to find out more!

I hope you are as excited with the new design as I am and don't hesitate to comment or contact me!

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