November 3, 2014

Gaining Blog Exposure Through Sharing Your Photography

As a blogger one of the biggest challenges is to attract readers. It doesn't matter whether you blog to share your personal chronicles or if you keep a blog for business purposes. In the end we all love a growing number of readers. But how can you stand out from that overwhelming crowd of worldwide bloggers?

I'm by far no expert in blog marketing strategies. It's probably the side of business and blogging that I struggle the most with. So I'm not here to give you advice on this matter. But what I do want to share with you is my personal experience in blogging and blog marketing. The things I found out through time, the things that have worked well and the things that didn't work at all, at least for me. I've always found it very helpful to read about other bloggers' experiences on this matter, so that's why I opened a new section under the Tips & Tutorials page in the menu bar called 'Blogging Business'. You will find my marketing experiences under it as well as other blog posts related to blogging and being a small business owner.

Today's post will cover the subject of using photography to gain blog exposure. I'm sure all of you bloggers know how to share your posts and pictures on social media platforms like Facebook, Twitter, Instagram and Pinterest, so I'm not going to talk about them. What I actually want to talk about is a few other platforms to share your photos on that can get you quite some traffic.

Gawkerverse & Notcot
The two platforms I want to bring to your attention are Gawkerverse and Notcot. Both of them are platforms where people can share their photographs. These photographs are linked to the original blog post and have a little description underneath them.

I first stumbled upon them when I was a health food blogger and wanted to gain some more exposure to my recipes.

Practical Sub Categories
The great thing about these sites is that they have sub websites for different categories. Gawkerverse has websites for food photography (foodgawker), wedding photography (weddinggawker), style and fashion photography (stylegawker), crafts photography (craftgawker) and interior and home design (dwellinggawker).

Notcot has sites for food (tasteologie), fashion (notcouture), cocktails and beverages (liqurious), and one that is especially interesting for travel bloggers and bloggers that love to capture landscapes, nature and places to go (notventures).

Big Exposure
Both websites are not amongst the smallest of sites, so if you manage to get your picture on one of these you will definitely see an increase in traffic to that particular blog post. And hopefully some of the visitors will turn into regular readers or followers of your blog.

From my own experience (at least with both food categories) Gawkerverse seems to be the big one of the two. There are tons of people visiting this site everyday looking for inspiration on all levels.

Great Photography Skills Are Key
While Notcot is less stricter with the photos that are submitted, Gawkerverse demands the best photography skills from its submitters. I'm going to be honest here with you: out of over a 100 recipes I made during my time as a food blogger only a handful of photographs was approved by Foodgawker. They want absolute class and a professional look. I can't blame them, it's their way of standing out from the crowd and being different from platforms like Pinterest and Instagram.

My photography skills are so so. Sometimes I'm really happy with the result, other times it brings tears to my eyes, and not in a good way ;-) But I see so many bloggers with great photography skills and they can definitely benefit from sites like Gawkerverse and Notcot. So why not give it a try? And don't take the rejections personally, it just means you have to work on some skills and you can grow from there!

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