October 27, 2014

Media Kits For Bloggers & Small Business Owners



Quite some time ago I happened to stumble upon a marketing tool for bloggers and business owners that I was unfamiliar with. That in itself is not so shocking since marketing is something that does not come natural to me. I've been following people's blogs and vlogs about this subject to learn from them and to try out their tips and tricks in my own business.

But the tool I happened to come across on someone else's website was called a 'Media Kit' or 'Press Kit' and while I'm still figuring out myself if I'm going to design one for this blog, it was a tool that I could design for other people and therefore another item to add to the services I render to clients.

So what exactly is a Media Kit, and do all bloggers need one? 
I don't think all bloggers need one. If you are just blogging for fun to chronicle your life's stories in a personal blog like I do on my personal blog The Daphne Files, then a Media Kit is not something you need. It becomes a different situation though when you have a personal on which you sell advertising space in your sidebar to other bloggers and small business owners.

These kind of sidebar advertisements are often sold and bought through Passionfruit Ads. I'm using it right now to advertise on other blogs with my design work (I will write a post on my experiences in a couple of weeks). If you sell advertisement space in your sidebar it's important for potential clients and sponsors to know what your blog statistics are. How many monthly page views does your blog attract, how many unique visitors do you have per month, how many people have already subscribed to your blog, how many followers do you have on your social pages, etc.?

With a Media Kit you can answer all these questions your potential clients/sponsors might have. So it's basically a summary of the key data of your blog or business in a nice design. The media kit design is created in a way that you can upload it to your website, that it is ready for printing and for sending through email to potential clients and sponsors. If you go for a custom made design you can even adjust the design of the media kit to the look of your blog/website.

If you happen to be a business owner that sells products or services a Media Kit can help to give potential customers an overview of what your business stands for. You can share your price list in a media kit, or refer to a portfolio page, coverage in the press about your business, your contact info etc.

In most cases a lot of the info that will be given in a media kit can be found throughout the website or blog, but this info is often scattered over multiple posts and pages, so having a media kit to present to clients and sponsors takes your blog or business to the next level of professional.

If you know your way around a program like Photoshop you will probably be able to design a media kit yourself, but if not, then from now on you can buy media kits in my Etsy shop. I decided to develop 2 media kit options: a premade media kit sheet and a custom made media kit.

The premade media kit is a one page sheet in .PNG file with a certain design and room to add your info. It's an instant download item, so after purchase you will be able to download it through Etsy. Then you can start adding text to the sheet with an image editing program such as Photoshop or Photoscape (free program). Instructions to help you on your way with this are included.

If you are looking for a media kit to match your blog or business perfectly you can order a custom made design. We'll work on the design together and you can add any info and images you think are relevant for your clients/sponsors. You can even make a multiple page media kit with this option if you have a lot of information to share.

So if you are thinking about taking your blog or business to the next level, a media kit might just be that next step to take!



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